MEDIA RELEASE

Viktor&Rolf Vision launches eyewear collection exclusively at Specsavers

The iconic Dutch fashion designer brand Viktor&Rolf has unveiled their latest eyewear collection exclusively at Specsavers, available for consumers in all stores from 26 September. The collection consists of twelve optical and three sunglasses frames for both men and women.

COLLECTION
The collection is a manifestation of Viktor&Rolf’s signature elements and features modern designs that are brought together by a luxurious colour palette such as warm burgundy, hyacinth, bright yellow, gold flakes and polished metallic tones, and rich materials, each with their own distinct look but still very true to Viktor&Rolf. The brand is known for creating unique conceptual and avant-garde designs. In the new collection, masculinity and femininity come in equal doses, while shapes are reinvented.

INSPIRATION
The collection is designed with the following three themes in mind: patchwork story, sculptural story and evening story. All three of these themes have a clear connection to the Viktor&Rolf design aesthetics and brand values; unexpected elegance, conceptual glamour and provocative couture.

The patchwork pieces include frames with a laboration of inner and outer frame shapes to create the look of two frames patchworked together. These frames are all about contrasts, so the combination of thin rimed fronts and chunky contrasting temples is a common thread throughout the patchwork theme. For the sculptural pieces, Viktor&Rolf have played around with shape and proportion to design a selection of frames with pinched acetate and metal detailing where it’s all in the details. This is reinforced by the metal Flowerbomb detail on the front or tip-end of each frame, an ode to their world-famous fragrance. The evening piece is a very special one, as it is the designer’s interpretation of the ‘day-to-night’ concept and one can truly transform one’s day-look into an evening-look by clipping on a glamorous Swarovski crystals detail to one’s glasses.

As part of the eyewear collection, Viktor&Rolf have designed a case that mimics the shape of the Flowerbomb as well as cleaning cloth that is very reminiscent of the iconic fragrance.

COLLABORATION
“Working on this collection, has been a great experience. It has allowed us to push the boundaries in optical trends, just as we have always done for the garments we create. Everyone in the Viktor&Rolf Vision team is really excited to release this collection at Specsavers and sees this as the start of a wonderful future for the Eyewear,” according to Viktor&Rolf.

Specsavers head of product and design, Juan Carlos Camargo says, “The team at Specsavers feel very privileged to launch this fantastic collection and to work with Viktor&Rolf. The Viktor&Rolf brand continues to achieve phenomenal success on the global stage, and we are proud to be able to bring this beautifully designed eyewear range to our customers at an accessible price.”

The new Viktor & Rolf Vision range will launch in Specsavers’ stores nationally on Thursday 26 September 2019 and is priced at $459 for 2 pairs single vision. 

MEDIA RELEASE

Viktor&Rolf Vision launches eyewear collection exclusively at Specsavers

The iconic Dutch fashion designer brand Viktor&Rolf has unveiled their latest eyewear collection exclusively at Specsavers, available for consumers in all stores from 26 September. The collection consists of twelve optical and three sunglasses frames for both men and women.

Collection
The collection is a manifestation of Viktor&Rolf’s signature elements and features modern designs that are brought together by a luxurious colour palette such as warm burgundy, hyacinth, bright yellow, gold flakes and polished metallic tones, and rich materials, each with their own distinct look but still very true to Viktor&Rolf. The brand is known for creating unique conceptual and avant-garde designs. In the new collection, masculinity and femininity come in equal doses, while shapes are reinvented.

Inspiration
The collection is designed with the following three themes in mind: patchwork story, sculptural story and evening story. All three of these themes have a clear connection to the Viktor&Rolf design aesthetics and brand values; unexpected elegance, conceptual glamour and provocative couture.

The patchwork pieces include frames with a laboration of inner and outer frame shapes to create the look of two frames patchworked together. These frames are all about contrasts, so the combination of thin rimed fronts and chunky contrasting temples is a common thread throughout the patchwork theme. For the sculptural pieces, Viktor&Rolf have played around with shape and proportion to design a selection of frames with pinched acetate and metal detailing where it’s all in the details. This is reinforced by the metal Flowerbomb detail on the front or tip-end of each frame, an ode to their world-famous fragrance. The evening piece is a very special one, as it is the designer’s interpretation of the ‘day-to-night’ concept and one can truly transform one’s day-look into an evening-look by clipping on a glamorous Swarovski crystals detail to one’s glasses.

As part of the eyewear collection, Viktor&Rolf have designed a case that mimics the shape of the Flowerbomb as well as cleaning cloth that is very reminiscent of the iconic fragrance.

Collaboration
“Working on this collection, has been a great experience. It has allowed us to push the boundaries in optical trends, just as we have always done for the garments we create. Everyone in the Viktor&Rolf Vision team is really excited to release this collection at Specsavers and sees this as the start of a wonderful future for the Eyewear,” according to Viktor&Rolf.

Specsavers head of product and design, Juan Carlos Camargo says, “The team at Specsavers feel very privileged to launch this fantastic collection and to work with Viktor&Rolf. The Viktor&Rolf brand continues to achieve phenomenal success on the global stage, and we are proud to be able to bring this beautifully designed eyewear range to our customers at an accessible price.”

The new Viktor & Rolf Vision range will launch in Specsavers’ stores nationally on Thursday 26 September 2019 and is priced at $459 for 2 pairs single vision. 

Viktor&Rolf Eyewear Collection

VR 01 SUN RX

30790117
2 pairs single vision $459

Minimal design with a quirky twist, these angular Viktor&Rolf sunglasses are made from slim, pale gold metal that’s perfectly complemented with tortoiseshell tips.

Viktor&Rolf eyewear available exclusively at Specsavers
VR 01 SUN RX

30790117
2 pairs single vision $459

Minimal design with a quirky twist, these angular Viktor&Rolf sunglasses are made from slim, pale gold metal that’s perfectly complemented with tortoiseshell tips.

Download
VR 02 SUN RX

30790148
2 pairs single vision $459

Viktor&Rolf’s boldest statement sunglasses: a light tortoiseshell bow in oversized, chunky acetate for maximum effect.

VR 03 SUN RX

30790162
2 pairs single vision $459

Meet your new summer style – these Viktor&Rolf sunglasses create a striking look with a round-eye shape, stylish double bridge and distinct two-tone colouring of its shiny, acetate structure in crystal yellow and subtle brown tortoiseshell.

VR 02 SUN RX

30790148
2 pairs single vision $459

Viktor&Rolf’s boldest statement sunglasses: a light tortoiseshell bow in oversized, chunky acetate for maximum effect.

Download
VR 03 SUN RX

30790162
2 pairs single vision $459

Meet your new summer style – these Viktor&Rolf sunglasses create a striking look with a round-eye shape, stylish double bridge and distinct two-tone colouring of its shiny, acetate structure in crystal yellow and subtle brown tortoiseshell.

Download
VR 01

30789951
2 pairs single vision $459

Black and gold make the perfect pairing in these glasses from Viktor&Rolf. In slim acetate, the rounded front makes an impact in inky black, with mirror-like metal sides in pale gold.

VR 02

30789968
2 pairs single vision $459

Big is beautiful with these exaggerated square glasses by Viktor&Rolf. In chunky acetate, the dark tortoiseshell colouring makes an impact, while simple pin detail on the front and gold brand detail on the temple provide the perfect finishing touch.

VR 01

30789951
2 pairs single vision $459

Black and gold make the perfect pairing in these glasses from Viktor&Rolf. In slim acetate, the rounded front makes an impact in inky black, with mirror-like metal sides in pale gold.

Download
VR 02

30789968
2 pairs single vision $459

Big is beautiful with these exaggerated square glasses by Viktor&Rolf. In chunky acetate, the dark tortoiseshell colouring makes an impact, while simple pin detail on the front and gold brand detail on the temple provide the perfect finishing touch.

Download
VR 03

30789975
2 pairs single vision $459

These teardrop glasses by Viktor&Rolf are a balance of metal and acetate. The front shows an understated silver metal while the chunky sides reveal a unique pink and yellow tortoiseshell colouring.

VR 03

30789975
2 pairs single vision $459

These teardrop glasses by Viktor&Rolf are a balance of metal and acetate. The front shows an understated silver metal while the chunky sides reveal a unique pink and yellow tortoiseshell colouring.

Download
VR 04

30789982
2 pairs single vision $459

Make a statement in monochrome with these striking black glasses by Viktor&Rolf. Crafted from chunky acetate in a clean-cut square shape with strong brow line for a bold style.

VR 05

30789999
2 pairs single vision $459

A Viktor&Rolf take on a classic tortoiseshell look. Crafted from acetate, these round glasses have a retro feel with a keyhole bridge and pin detail at the corners, while an angular layer of crystal yellow along the brow line adds a modern touch.

VR 04

30789982
2 pairs single vision $459

Make a statement in monochrome with these striking black glasses by Viktor&Rolf. Crafted from chunky acetate in a clean-cut square shape with strong brow line for a bold style.

Download
VR 05

30789999
2 pairs single vision $459

A Viktor&Rolf take on a classic tortoiseshell look. Crafted from acetate, these round glasses have a retro feel with a keyhole bridge and pin detail at the corners, while an angular layer of crystal yellow along the brow line adds a modern touch.

Download
 
 
VR 06

30790001
2 pairs single vision $459

In an on-trend rounded shape, this layered look from Viktor&Rolf features classic tortoiseshell acetate, shiny silver metal, and vibrant crystal yellow around the edges for a stand-out look.

VR 07

30790018
2 pairs single vision $459

Viktor&Rolf transparent cherry red glasses in acetate. Finished with chrome-style fixings in a modern square shape for a colourful but understated look.

VR 06

30790001
2 pairs single vision $459

In an on-trend rounded shape, this layered look from Viktor&Rolf features classic tortoiseshell acetate, shiny silver metal, and vibrant crystal yellow around the edges for a stand-out look.

Download
VR 07

30790018
2 pairs single vision $459

Viktor&Rolf transparent cherry red glasses in acetate. Finished with chrome-style fixings in a modern square shape for a colourful but understated look.

Download
VR 08

30790025
2 pairs single vision $459

Simple round glasses from Viktor&Rolf made from acetate in a versatile tortoiseshell pattern and a modern crystal-clear interior. Finished with subtle brand detail in gold.

VR 08

30790025
2 pairs single vision $459

Simple round glasses from Viktor&Rolf made from acetate in a versatile tortoiseshell pattern and a modern crystal-clear interior. Finished with subtle brand detail in gold.

Download
VR 09

30790049
2 pairs single vision $459

These minimalist Viktor&Rolf glasses are crafted from sleek black metal in a rounded Aviator-inspired shape that’s squared off at the bottom to match the striking double bridge detail.

VR 10

30790032
2 pairs single vision $459

Classic design is reinvented in these exaggerated square glasses from Viktor&Rolf. In versatile tortoiseshell, the Clubmaster-style front is encased in a crystal-clear layer of acetate for a modern finish.

VR 09

30790049
2 pairs single vision $459

These minimalist Viktor&Rolf glasses are crafted from sleek black metal in a rounded Aviator-inspired shape that’s squared off at the bottom to match the striking double bridge detail.

Download
VR 10

30790032
2 pairs single vision $459

Classic design is reinvented in these exaggerated square glasses from Viktor&Rolf. In versatile tortoiseshell, the Clubmaster-style front is encased in a crystal-clear layer of acetate for a modern finish.

Download
VR 11

30790056
2 pairs single vision $459

Unique double-framed Aviator-style glasses from Viktor&Rolf. The thin, gold metal design appears as two frames in one, delicately interweaving for a striking look. The smooth cylindrical sides are finished with elegant rose-gold tips in acetate.

VR 14

30790087
2 pairs single vision $459

These Viktor&Rolf glasses provide two looks in one pair. Go for a pared-back style in gold wire metal or add some sparkle with the removable bridge décor. Finished with stylish, cylindrical sides and peachy orange tips.

VR 11

30790056
2 pairs single vision $459

Unique double-framed Aviator-style glasses from Viktor&Rolf. The thin, gold metal design appears as two frames in one, delicately interweaving for a striking look. The smooth cylindrical sides are finished with elegant rose-gold tips in acetate.

Download
VR 14

30790087
2 pairs single vision $459

These Viktor&Rolf glasses provide two looks in one pair. Go for a pared-back style in gold wire metal or add some sparkle with the removable bridge décor. Finished with stylish, cylindrical sides and peachy orange tips.

Download
MEDIA CONTACTS

Katy Hughes
katyh@thisismango.co.nz
09 306 0932

Jessica Crosswell
jessicac@thisismango.co.nz
09 306 0962

Anri McHugh
anri.mchugh@specsavers.com
+ 61 3 9091 8950

Georgina Dawson
georgina.dawson@specsavers.com
+ 61 3 8532 8669

*Prices correct at the time of distribution. Frames available while stocks last
*All glasses are priced complete with single vision lenses