Specsavers is excited to announce the launch of its brand-new Bluey range, inspired by the world of Bluey. The cheerful collection features four children’s frames, created in collaboration with BBC Studios and Ludo Studio, the makers of the globally celebrated animated TV hit.
The frames come in a mix of vibrant colours, including pink, green and the iconic shade of Bluey blue. Each pair features character artwork of Bluey, and some designs include her sister Bingo too!
The glasses are designed to feel light and comfortable on little faces, combining everyday durability with a style kiddos will genuinely enjoy wearing.
Nelly Soleil, Head of Frames at Specsavers says, “Bluey is a much-loved part of family life, and this collaboration allows us to translate that joy into eyewear that children are excited to wear. By combining imaginative design with trusted eyecare, we’re helping kids feel comfortable, confident and supported in seeing the world more clearly.”
Sharon Wilson, Director of Brands & Licensing at BBC Studios ANZ says, “Bluey resonates with families by celebrating play and everyday moments, so we’re delighted to partner with Specsavers to share that connection.
These frames capture the fun and warmth of the series in a way that feels both practical and exciting for kids. We’re confident this collection will be a hit with little fans.”
The new Bluey collection will be available at Specsavers in Australia and New Zealand from Thursday 9 July 2026.
