MEDIA RELEASE
Hip hop superstar, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers, available in store from 2 August 2018.
Building on his lifelong passion for striking eyewear, which was first inspired by the hip hop icons of his youth – such as Run DMC and Flava Flav – the 17 piece collection references classic and iconic styles with an innovative and futuristic twist.
will.i.am says, ‘What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra ‘oomph’, while remaining entirely wearable. I want my line to inspire everyone to accessorise with glasses in a dope way.’
He continued, ‘Glasses are the best way to make your outfit look fresh, put together, yet unique. If I am going to take the time to make sure my shoes, coat and hat look good together, I’m always going to complete the outfit with a great pair of glasses.’
Will.i.am’s exclusive eyewear collection for Specsavers starts from $299 for 2 pairs single vision lenses.
#IAMWILLSPECSAVERS
#IAMWILLSPECSAVERS
MEDIA RELEASE
will.i.am launches an exclusive new eyewear collection for Specsavers
Hip hop superstar, entrepreneur and tech visionary will.i.am has launched an exclusive eyewear collection for Specsavers, available in store from 2 August 2018.
Building on his lifelong passion for striking eyewear, which was first inspired by the hip hop icons of his youth – such as Run DMC and Flava Flav – the 17 piece collection references classic and iconic styles with an innovative and futuristic twist.
will.i.am says, ‘What makes my collection and designs unique are the subtleties and attention to detail that gives them the extra ‘oomph’, while remaining entirely wearable. I want my line to inspire everyone to accessorise with glasses in a dope way.’
He continued, ‘Glasses are the best way to make your outfit look fresh, put together, yet unique. If I am going to take the time to make sure my shoes, coat and hat look good together, I’m always going to complete the outfit with a great pair of glasses.’
Will.i.am’s exclusive eyewear collection for Specsavers starts from $299 for 2 pairs single vision lenses.
WILL.I.AM'S TOP PICKS
WILL.I.AM'S TOP PICKS
W01V
30715394
This matte-blue square frame comes alive when the light hits it transforming into a vibrant electric blue look.
W09V
30715479
A futuristic twist on the iconic Aviator look, this gold and black frame uses flat sheet metal to create a lightweight but also strong frame with the classic double bridge.
W18S
30715578
An eye catching, glamorous cat eye frame in green Havana tortoiseshell with a translucent effect and stepped temple detail.
INSPIRATION
will.i.am’s exclusive eyewear collection for Specsavers
Known for his life-long love of eyewear, globally-renowned musician, innovator, futurist and philanthropist, will.i.am has channelled his creativity and passion into an exclusive range of frames for Specsavers.
Inspired by will.i.am’s personal vintage eyewear archive, the designs in this collection have been updated with a timeless and futuristic feel. The range features 14 optical and three prescription sun frames. Made from acetate and/or stainless steel, all frames include flexible hinges and innovative yet subtle design signatures.
Download
Key Design Details
All styles feature an integrated block hinge that marks a luxurious approach to everyday frames. A deep colour palette with metal and acetate combinations with jet black, tortoiseshell and gold accents, bring together this stylish and fresh collection.
INSPIRATION
will.i.am’s exclusive eyewear collection for Specsavers
Known for his life-long love of eyewear, globally-renowned musician, innovator, futurist and philanthropist, will.i.am has channelled his creativity and passion into an exclusive range of frames for Specsavers.
Inspired by will.i.am’s personal vintage eyewear archive, the designs in this collection have been updated with a timeless and futuristic feel. The range features 14 optical and three prescription sun frames. Made from acetate and/or stainless steel, all frames include flexible hinges and innovative yet subtle design signatures.
Download
Key Design Details
All styles feature an integrated block hinge that marks a luxurious approach to everyday frames. A deep colour palette with metal and acetate combinations with jet black, tortoiseshell and gold accents, bring together this stylish and fresh collection.
WILL.I.AM EYEWEAR EXCLUSIVE FOR SPECSAVERS
W01V
30715394
2 pairs single vision $299
This matte-blue square frame comes alive when the light hits it transforming into a vibrant electric blue look.
WILL.I.AM EYEWEAR EXCLUSIVE FOR SPECSAVERS
Download
W01V
30715394
2 pairs single vision $299
This matte-blue square frame comes alive when the light hits it transforming into a vibrant electric blue look.
W02V
30715400
2 pairs single vision $299
Bold-red, teacup shaped frame with a dipped matte-effect on the lenses that contrasts with the glossy translucent red acetate.
W03V
30715417
2 pairs single vision $299
Crafted to combine matte and shiny acetate with deep red metal temple inserts, this frame exudes quality and style alongside subtle detailing.
Download
W02V
30715400
2 pairs single vision $299
Bold-red, teacup shaped frame with a dipped matte-effect on the lenses that contrasts with the glossy translucent red acetate.
Download
W03V
30715417
2 pairs single vision $299
Crafted to combine matte and shiny acetate with deep red metal temple inserts, this frame exudes quality and style alongside subtle detailing.
W04V
30715424
2 pairs single vision $369
A simple, round, black acetate frame that’s been reworked to include a partial matte finish on the lenses, keyhole bridge and slim metal temples. An innovative take on a timeless style.
Download
W04V
30715424
2 pairs single vision $369
A simple, round, black acetate frame that’s been reworked to include a partial matte finish on the lenses, keyhole bridge and slim metal temples. An innovative take on a timeless style.
W05V
30715431
2 pairs single vision $369
Iconic meets luxe in this square, tortoiseshell acetate frame. Beautifully crafted gold metal with black inserts are integrated at the bridge and temples for a refined look.
W06V
30715448
2 pairs single vision $299
This clubmaster inspired frame takes rich tortoiseshell acetate and combines it with slim gold metal lenses for a distinctive but formal look.
Download
W05V
30715431
2 pairs single vision $369
Iconic meets luxe in this square, tortoiseshell acetate frame. Beautifully crafted gold metal with black inserts are integrated at the bridge and temples for a refined look.
Download
W06V
30715448
2 pairs single vision $299
This clubmaster inspired frame takes rich tortoiseshell acetate and combines it with slim gold metal lenses for a distinctive but formal look.
W07V
30715455
2 pairs single vision $369
This striking, green Havana, semi-opaque frame combines tapered temples and a subtle matte finish with a glossy acetate effect on the front.
Download
W07V
30715455
2 pairs single vision $369
This striking, green Havana, semi-opaque frame combines tapered temples and a subtle matte finish with a glossy acetate effect on the front.
W08V
30715462
2 pairs single vision $369
Featuring matte black acetate with a warm tortoiseshell interior, this frame has a dipped effect on the lenses revealing a glossy tort base.
W09V
30715479
2 pairs single vision $369
A futuristic twist on the iconic Aviator look, this gold and black frame uses flat sheet metal to create a lightweight but also strong frame with the classic double bridge.
Download
W08V
30715462
2 pairs single vision $369
Featuring matte black acetate with a warm tortoiseshell interior, this frame has a dipped effect on the lenses revealing a glossy tort base.
Download
W09V
30715479
2 pairs single vision $369
A futuristic twist on the iconic Aviator look, this gold and black frame uses flat sheet metal to create a lightweight but also strong frame with the classic double bridge.
Download
W10V
30715486
2 pairs single vision $299
A modern update on classic round-gold frames, with black acetate sides featuring discreet metal detail at the temples.
Download
W11V
30715493
2 pairs single vision $369
Crafted in a luxurious Havana tortoiseshell acetate, this frame features square shaped lenses and tapered temples.
Download
W12V
30715509
2 pairs single vision $299
Exuding a rich, unique look with subtle branding and stepped temple detail, this rectangular, tortoiseshell frame is crafted from glossy acetate with a matte interior.
Download
W13V
30715516
2 pairs single vision $369
Muted black acetate frame with classic rectangular-shape lenses and a glossy interior with tapered temples.
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W14V
30715523
2 pairs single vision $299
Glossy acetate blends into a matte interior on this black, soft-square shaped frame. The will.i.am creative touch comes at the temple with pale-gold, metal-edged detailing in a satin finish.
Download
W16S
30715530
2 pairs single vision $299
An innovative twist on the favourite Aviator style, with round frames and double bridge in a matte, flat-sheet silver metal.
Download
W17S
30715554
2 pairs single vision $369
This fashion-forward, glossy acetate frame takes a simple black sunglass and enhances it with half-matte lenses, keyhole bridge and tapered temples for an understated but cool look.
Download
W18S
30715578
2 pairs single vision $369
An eye catching, glamorous cat eye frame in green Havana tortoiseshell with a translucent effect and stepped temple detail.
MEDIA CONTACTS
Katy Hughes
katyh@thisismango.co.nz
09 306 0932
Jessica Crosswell
jessicac@thisismango.co.nz
09 306 0962
Anri McHugh
anri.mchugh@specsavers.com
+ 61 (0) 3 9091 8950
Georgina Dawson
georgina.dawson@specsavers.com
+ 61 (0) 3 8532 8669
*Prices correct at the time of distribution. Frames available while stocks last
*All gasses are priced complete with single vision lenses.
